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Mayakoba: Luxury Icon Recognized as a ‘Notorious Brand’

Article originally featured on Merca2.0.

Becoming the first hotel complex in Mexico to achieve this distinction reflects the excellence and exclusivity that characterize Mayakoba.

Mayakoba reaffirms its leadership in luxury tourism with the “Notorious Brand” distinction awarded by the Mexican Institute of Industrial Property (IMPI).

This recognition consolidates its prestige and positions as the most exclusive destination in the Riviera Maya and a global benchmark in high-end hospitality.

 

Notorious Brand: A Landmark Achievement in Hospitality

Achieving the distinction of being the first hotel complex in Mexico to earn this recognition speaks volumes about Mayakoba’s inherent excellence and exclusivity.

This certification provides a distinct competitive edge for the hotels within the resort, elevating their prestige on the international stage.

Luis Durán, CEO of RLH Properties, commented, “We are incredibly honored to receive this recognition from IMPI, and particularly proud to be the first hotel complex brand in Mexico to achieve it.”

 

golf course and canals meet the ocean at mayakoba

 

Benefits of the ‘Notorious Brand’ Recognition

This significant recognition from IMPI not only reinforces Mayakoba’s position at the pinnacle of luxury tourism but also delivers key advantages, including:

  • Enhanced legal protection, safeguarding the brand’s integrity and reputation.
  • Solidified reputation and brand equity, positioning Mayakoba as a premier global destination.
  • Official recognition of the brand’s widespread recognition in Mexico, further cementing its leadership.

 

rosewood mayakoba double-height ceiling in suite that leads to pool deck

 

Exclusivity, Luxury, and Sustainability

Mayakoba distinguishes itself with its prime setting on the Riviera Maya, surrounded by breathtaking natural landscapes and a meticulously preserved 595-acre ecosystem, featuring crystal-clear waterways winding through lush jungles and mangroves, all bordering an expansive white-sand beach.

Its portfolio includes three internationally acclaimed hotels: Banyan Tree Mayakoba, Fairmont Mayakoba, and Rosewood Mayakoba, each offering unique and unparalleled experiences. Additionally, Mayakoba is developing Alila Mayakoba on the site of the former Andaz Mayakoba, with an anticipated opening in late 2025.

With nearly two decades of leadership, Mayakoba stands as a unique pioneer, setting the benchmark for destinations focused on luxury and long-term sustainability well before it became a mainstream concept.

Not to be overlooked are the exceptional private residences that define this iconic brand: Rosewood Residences Mayakoba, Fairmont Residences Mayakoba, and Fairmont Heritage Place Mayakoba.

Beyond its exceptional hospitality, Mayakoba offers a wide array of activities, from world-class spas and premier dining to water sports, a dedicated sports club, and El Pueblito, a charming village square inspired by Mexico’s historic colonial plazas that also serves as an event venue.

Guests can also enjoy access to El Camaleón Mayakoba, the highly acclaimed professional golf course, a Latin American standout designed by Greg Norman, and host to prestigious international sporting events including 16 PGA TOURs, 2 LIV Golf League, and the upcoming return of the LPGA to Mexico in May 2025, after an eight-year hiatus.

 

woman gets massage on dock next to canals at mayakoba

 

The Preferred Choice for Discerning Travelers

With its unparalleled blend of comfort, exclusivity, and a deep commitment to sustainability, Mayakoba remains the top choice for those seeking exceptional experiences.

Its world-class infrastructure and services make it the ideal destination for high-profile travelers, luxury real estate investors, and corporate event planners.

The ‘Notorious Brand’ recognition reaffirms Mayakoba’s status as an industry leader and underscores its dedication to excellence.

This destination offers not just a luxury escape, but the ultimate expression of exclusivity and sophistication in high-end travel.

 

father and son jump off mayakoba yacht into the ocean
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