Article originally featured on Forbes.

This year’s Día de Muertos festivities across Mayakoba resorts feature oversized parades, vibrant parties, culinary encounters, and family-friendly activities celebrating Mexico’s most iconic holiday.

Marrying bold colors, mesmerizing imagery and fascinating traditions, Day of the Dead has become one of the most recognizable symbols of Mexican culture. Despite a growing number of ways to celebrate the holiday from home, rising interest in culturally immersive travel experiences means more travelers than ever are planning trips to Mexico to experience Día de Muertos firsthand, making it one of the most popular times of year to visit Mexico.

This season, Día de Muertos celebrations return bigger and better than ever to one of the country’s most popular coastal destinations: Mayakoba. An upscale resort and residential community set along one pristine mile of white-sand beachfront in the Riviera Maya, Mayakoba is now considered among the very best places to celebrate Día de Muertos in Mexico, with festivities fit for all the holiday’s magic.

“For Mayakoba, Día de Muertos is not just a seasonal event; it’s the culmination of our long-term vision to become the premier destination for authentic, high-end cultural experiences,” said Luis Durán, CEO of RLH Properties, in an interview.

Home to three distinct resorts—Rosewood Mayakoba, Banyan Tree Mayakoba and Fairmont Mayakoba—the community has long been acclaimed along Mexico’s Caribbean coastline for its commitment to luxe amenities that allow travelers to connect with culture on a deeper level. A fourth property, Alila Mayakoba, is set to debut in just a few months after a top-to-toe transformation of what was formerly an Andaz property.

Mayakoba is renowned for top-notch cuisine that has earned it recognition by the likes of the Michelin Guide and The World’s 50 Best, as well as its untouched expanses of mangrove forests, a Greg Norman–designed championship golf course, and more. “[Mayakoba] cultivates a deeper narrative that resonates with the modern, discerning traveler, establishing [itself] as the essential place to experience Día de Muertos in a uniquely exclusive and profound way,” said Durán.

Each resort within Mayakoba offers a slightly different Día de Muertos experience for its guests. “Each of the resorts offers unique and curated experiences that complement the broader festivities, from traditional temazcal rituals at state-of-the-art spas, to themed dinners and cocktails, workshops, and family-friendly activities,” explained Durán.

Part of the appeal of celebrating the season at Mayakoba, however, lies in its community-wide, three-day Día de Muertos program packed with festivities that put resort-specific celebrations to shame.

One of Mayakoba’s Día de Muertos highlights is a grand opening celebration on October 31. With a nod to families traveling with children who might be missing trick-or-treating, there is a family-friendly Little Monsters Halloween Funfest designed to allow kids to dress up in costumes and enjoy an afternoon of games and treats. Later in the evening, adults will enjoy events like a Day of the Dead party and a Haunted Soireé, both featuring themed cocktails and bites, plus plenty of festivities.

November 1 is the day Día de Muertos is traditionally celebrated, marked at Mayakoba by what feels like an unending lineup of events and activities. “Cultural workshops include making sugar skulls called ‘calaveritas de azúcar,’ hand painting alebrijes and ‘milagritos’ to bring home, a cacao tasting, traditional Day of the Dead cooking classes, and more,” Durán elaborated.

The highlight of the day is the Mystical Waterways Passage, a beloved tradition that has been celebrated at Mayakoba for years. Boats glide through the property’s mangrove forest, along canals lit by candles and lined with color, representing the Día de Muertos passage of souls from the spirit realm to the realm of the living. Complete with music, art, and storytelling, this one-of-a-kind event is found only at Mayakoba.

Later that evening, Rosewood Mayakoba’s signature restaurant, La Ceiba, holds an exclusive Ceiba Negra dinner event featuring a special one-night-only menu inspired by and specially crafted for Día de Muertos.

The final day of celebrations is marked by the banner Día de Muertos parade, along with events like a shrine contest, holiday-themed “ash” cocktails at the beloved Banyan Tree bar, and plenty of culinary celebrations held at dining destinations across the resorts.

Throughout the festivities, local artisans will be on hand to share their traditional crafts with guests, just one of the ways that Mayakoba weaves celebration into the guest experience. In the resorts’ spas and wellness spaces, seasonal ingredients and scents are incorporated into treatments, while wellness experiences like traditional temazcal ceremonies and purification rituals allow visitors to get in touch with ancient wisdom.

Celebrating Día de Muertos doesn’t need to be the sole motivation of every traveler hopping on a plane and heading to Mexico this season. With such a stunning coastline, renowned resorts, and unmatched air connectivity for travelers coming from the United States, Mayakoba is a popular destination year-round. But at this time of year, its attractiveness to the culturally curious traveler only makes it even more enticing for an experience-first style of getaway.

Only a few hotel packages remain for this year’s Day of the Dead celebrations, but for those already planning ahead for the coming year, there’s bound to be even more to enjoy. After the hotly-anticipated debut of the Alila Mayakoba in the new year, Mayakoba will have something even bigger to celebrate.